![What’s in a Name: J.J. Goicoechea](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog18102597/f22f98b7e85218e6a4bb7b3f6905f51a_300x300.jpg)
Monday Aug 15, 2022
What’s in a Name: J.J. Goicoechea
What does a person’s last name represent? For Nevada rancher J.J. Goicoechea, it represents the family he loves, the Basque heritage he’s proud of and his life as a rancher. From ranching in Nevada, trying to track down Joe Exotic and much more - Goicoechea joins the “Agriculture Conversation”
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